Operations automation & strategic advisory for growing small businesses.

Pratt Advisory partners with founders and operators to automate repetitive operations with AI, strengthen financial systems, and unlock revenue — production automations running daily inside real businesses, from a 150-maker retail platform to a landmark DC restaurant.

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About

Founder-operator with shipped production work.

Tory Pratt is the founder of Pratt Advisory, a DC-based consultancy helping small businesses automate elements of their operations with AI and advising founders on strategy, finance, and growth.

She previously spent over a decade building Pratt Standard, a craft cocktail manufacturer she scaled from her home kitchen to 1M oz/month in production, 450+ retail accounts across 35+ states (including 53 Whole Foods), and a client roster spanning Coca-Cola, Deloitte, McKinsey, the Kennedy Center, and the White House — training more than 1,000 professional bartenders along the way.

Since founding Pratt Advisory, she has shipped production AI automations and growth strategy for DC-area restaurants, food manufacturers, and maker platforms — systems that draft real emails, reconcile real payouts, and find real money, every day.

She holds a BSFS from Georgetown's School of Foreign Service and lives in Washington, DC.

Services

Three lines of work.

AI Operations Automation

  • Monthly reporting agents (multi-source data → formatted vendor and partner reports)
  • Pricing, margin, and variance engines (POS + invoice data → actionable margin signal)
  • Prospecting and discovery agents (ranked shortlists, human-in-the-loop)
  • Internal tool design for non-technical teams

Live example: a group-bookings agent drafting priced replies daily for a landmark DC restaurant.

Strategy & Growth Advisory

  • Competitive analysis and market entry playbooks
  • Revenue channel design (B2B, wholesale, corporate accounts)
  • Go-to-market prioritization and sales process audit
  • Super-user archetype mapping and account-based targeting

Live example: more than $230K of commission leakage quantified for a multi-location restaurant group.

Financial Systems & Margin Engineering

  • COGS and pricing models (ingredient → sub-recipe → SKU)
  • Monthly variance analysis (theoretical vs. actual usage, with $ impact)
  • Unit economics and cash-flow reviews for founders

Live example: monthly sales reporting and payout math for 150+ makers, cut from 30 hours to minutes.

Selected Work

Three engagements, three service lines.

Shop Made in DC

Shop Made in DC is a retail, wholesale, and events platform for local DMV makers with 9 locations across Shop Made Brands, an in-house cafe, and a $600K+ annual B2B corporate gifting channel serving Fortune 100 companies.

01

Monthly Maker Reports Automation

Python pipeline consolidating Square, Toast, Eventbrite, and Google Sheets data, applying 100+ maker-name mappings to produce the formatted vendor reports previously assembled by hand.

  • 30 hours/month of manual reformatting eliminated
  • Monthly reporting cycle reduced from 10 days to 30 minutes
  • 150+ makers reconciled per cycle
02

Corporate Events Proposal Agent (“Posy”)

An AI teammate that lives in the events team’s Slack — staff ask for a proposal in plain English and get back a branded, priced PDF with an email draft waiting in the right inbox.

  • Catalog mined from 100+ past winning proposals — 50+ activations and nearly 300 gift-box products indexed, all staff-editable
  • Corporate-sales CRM behind it: 3,000+ orders across nearly 1,000 corporate clients, refreshed monthly with personalized re-engagement drafts
  • A human approves every proposal and email before anything sends
03

Corporate Gifting Growth Strategy

Competitive and funnel analysis of the B2B gifting channel, Richmond market-entry plan, and a 5-archetype super-user framework with 50 researched prospects and warm-intro pathways across multifamily, enterprise tech, luxury hotels, DMCs, and commercial real estate.

  • 50 qualified prospects identified across 5 verticals
  • 5 high-leverage outreach moves prioritized for Director execution
  • Richmond expansion sized with defined warm-intro pathway

A landmark DC restaurant institution

Group bookings, drafted before breakfast.

A landmark DC restaurant institution handles a constant stream of tour-group bookings — 40–70 new group conversations a month, each a volley of quotes, confirmations, headcounts, and payment forms managed by hand from a shared inbox. Pratt Advisory built an AI agent that watches that inbox around the clock, reads every inquiry (attachments included), prices it against the operator’s own validated rate rules, and leaves a reply drafted in the owner’s voice — with the owner always the last step before send.

  • Every inquiry answered with a priced draft — rate rules for 30+ tour operators applied automatically
  • 40–70 new group conversations a month handled; 10,000+ historical threads analyzed to design the system
  • Automatic two-weeks-out confirmations, post-visit receipts, nightly calendar sync, and a 6am daily digest
  • Season price-increase campaign: personalized drafts to 120+ repeat bookers in one day
  • A human approves every customer-facing email — the agent never sends on its own

A family-owned, multi-location fast-casual restaurant group

More than $230,000 of commission leakage, found in the client’s own data.

A family-owned fast-casual restaurant group with locations across the region booked all of its catering through a third-party marketplace — and had never seen what that convenience actually cost. In a short discovery sprint, Pratt Advisory pulled six years of order-level data — nearly 4,000 completed orders — quantified the commission drain, re-ranked the customer base by dollars instead of order counts, and delivered a platform-by-platform migration plan the owner could act on immediately.

  • More than $230K in marketplace commissions identified — roughly 14% of $1.6M in catering sales
  • Roughly $85K/year of ongoing commission cost mapped, with a channel-by-channel plan to cut it about in half on repeat orders
  • Repeat buyers revealed as the business: about a third of corporate customers drive nearly 80% of revenue
  • A single under-served delivery corridor worth over $100K/yr quantified — unlocking a new-location go decision

Have another automation project in mind? We're happy to help scope it for you.

Testimonial

Tory is magic. She has an MBA brain with a boots-on-the-ground start-up mentality. She is helping us streamline our business operations so that our team can focus on what we do best: people!

Stacey Price

Founder, Shop Made in DC

Schedule

Let's chat.

Grab 30 minutes with me — tell me about your operation, what's slowing it down, and we'll figure out together whether I can help.

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