Fractional operations & sales, powered by AI.
Pratt Advisory gives growing food & beverage businesses a senior operator without the full-time hire: fractional ops and sales leadership, custom AI automations, and hands-on AI training and setup. The automations run daily inside real businesses, including mid-sized restaurant groups, food makers, and multi-venue retail chains.
About
Tory Pratt is the founder of Pratt Advisory, a DC-based consultancy providing fractional operations and sales leadership, custom AI automations, and AI training and setup for food & beverage businesses.
She previously spent over a decade building Pratt Standard Cocktail Company, a craft cocktail manufacturer she scaled from her home kitchen to 1M oz/month in production, 450+ retail accounts across 35+ states (including 53 Whole Foods), wholesale accounts including Nationals Park, Capital One Arena, and Merriweather Post Pavilion, and a client roster spanning Coca-Cola, Deloitte, McKinsey, the Kennedy Center, and the White House, training more than 1,000 professional bartenders along the way.
Since founding Pratt Advisory, she has shipped production AI automations and growth strategy for DC-area restaurants, food manufacturers, and maker platforms: systems that draft real emails, reconcile real payouts, build custom CRM flows end-to-end, and find real money, every day.
She holds a BSFS from Georgetown's School of Foreign Service and lives in Washington, DC.
Services
Live example: more than $230K of commission leakage quantified for a multi-location restaurant group.
Live examples: an event booking agent drafting replies daily for a landmark DC restaurant chain, and monthly payout reporting for 500+ suppliers cut from 30 hours to minutes.
Offered as full-day and half-day packages. Details just below.
Engagements are flexible: discovery sprints with delivered roadmaps, fractional days, ongoing retainers, and day packages for smaller budgets with specific AI automation needs.
A full day is one day of my time, 9:15 to 4, setting up AI inside your business. You get:
For a half day, or any questions, email hello@prattadvisory.com. Small makers may qualify for a reduced rate.
Selected Work
Shop Made in DC is a retail, wholesale, and events platform for local DMV makers with 9 locations across Shop Made Brands, an in-house cafe, and a B2B corporate gifting channel serving Fortune 100 companies.
Python pipeline consolidating Square, Toast, Eventbrite, and Google Sheets data, applying 100+ maker-name mappings to produce the formatted vendor reports previously assembled by hand.
An AI teammate that lives in the team’s Slack: staff ask for a proposal in plain English and get back a branded, priced PDF with an email draft waiting in the right inbox.
Competitive and funnel analysis of the B2B gifting channel, Richmond market-entry plan, and a 5-archetype super-user framework with 50 researched prospects and warm-intro pathways across multifamily, enterprise tech, luxury hotels, DMCs, and commercial real estate.
Engagement: AI operations automation, live and drafting daily since mid-June 2026.
Group bookings, drafted before breakfast.
A landmark DC restaurant institution handles a constant stream of tour-group bookings: 40–70 new group conversations a month, each a volley of quotes, confirmations, headcounts, and payment forms managed by hand from a shared inbox. Pratt Advisory built an AI agent that watches that inbox around the clock, reads every inquiry (attachments included), prices it against the operator’s own validated rate rules, and leaves a reply drafted in the owner’s voice, with the owner always the last step before send.
Engagement: Discovery sprint: strategy & margin analysis.
More than $230,000 of commission leakage, found in the client’s own data.
A family-owned fast-casual restaurant group with locations across the region booked all of its catering through a third-party marketplace, and had never seen what that convenience actually cost. In a short discovery sprint, Pratt Advisory pulled six years of order-level data (nearly 4,000 completed orders), quantified the commission drain, re-ranked the customer base by dollars instead of order counts, and delivered a platform-by-platform migration plan the owner could act on immediately.
Have another automation project in mind? We're happy to help scope it for you.
Testimonial
Tory is magic. She has an MBA brain with a boots-on-the-ground start-up mentality. She is helping us streamline our business operations so that our team can focus on what we do best: people!
Schedule
Grab 30 minutes with me: tell me about your operation, what's slowing it down, and we'll figure out together whether I can help.
Contact
For inquiries that don't need a call yet, send a note. Replies within two business days.