Real systems, running in real food & beverage businesses. Client names are shared where the client has agreed; the rest are described honestly and anonymously.
Selected Work
Shop Made in DC is a retail, wholesale, and events platform for local DMV makers with 9 locations across Shop Made Brands, an in-house cafe, and a B2B corporate gifting channel serving Fortune 100 companies.
Python pipeline consolidating Square, Toast, Eventbrite, and Google Sheets data, applying 100+ maker-name mappings to produce the formatted vendor reports previously assembled by hand.
An AI teammate that lives in the team’s Slack: staff ask for a proposal in plain English and get back a branded, priced PDF with an email draft waiting in the right inbox.
Competitive and funnel analysis of the B2B gifting channel, Richmond market-entry plan, and a 5-archetype super-user framework with 50 researched prospects and warm-intro pathways across multifamily, enterprise tech, luxury hotels, DMCs, and commercial real estate.
Engagement: AI operations automation, live and drafting daily since mid-June 2026.
Group bookings, drafted before breakfast.
A landmark DC restaurant institution handles a constant stream of tour-group bookings: 40–70 new group conversations a month, each a volley of quotes, confirmations, headcounts, and payment forms managed by hand from a shared inbox. Pratt Advisory built an AI agent that watches that inbox around the clock, reads every inquiry (attachments included), prices it against the operator’s own validated rate rules, and leaves a reply drafted in the owner’s voice, with the owner always the last step before send.
Engagement: Discovery sprint: strategy & margin analysis.
More than $230,000 of commission leakage, found in the client’s own data.
A family-owned fast-casual restaurant group with locations across the region booked all of its catering through a third-party marketplace, and had never seen what that convenience actually cost. In a short discovery sprint, Pratt Advisory pulled six years of order-level data (nearly 4,000 completed orders), quantified the commission drain, re-ranked the customer base by dollars instead of order counts, and delivered a platform-by-platform migration plan the owner could act on immediately.
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Testimonial
Tory is magic. She has an MBA brain with a boots-on-the-ground start-up mentality. She is helping us streamline our business operations so that our team can focus on what we do best: people!