Fractional Operations & Sales
Fractional ops & sales for food & beverage businesses
A senior operator in your business a set number of days per month: revenue channels designed and managed, margins actually understood, pipelines that move. AI handles the repetitive work, so the days go where judgment is needed.
Who this is for
Food & beverage businesses that need senior operations and sales leadership but are not ready for a full-time hire:
- Restaurant groups growing a catering or group-bookings channel
- Food and beverage manufacturers managing wholesale, retail, and copack decisions
- Maker and consignment retail platforms reconciling hundreds of vendors
- Founders who are the bottleneck in their own back office
What you get
A senior operator embedded in your business a set number of days per month, with AI handling the repetitive work so the days go to judgment calls, not data entry:
- Revenue channel design and pipeline management: B2B, wholesale, corporate accounts, catering
- COGS models, margin and variance analysis, and unit economics reviews built on your own POS and invoice data
- Competitive analysis and market-entry playbooks
- The operating systems left behind: trackers, dashboards, and automations your team keeps using after an engagement ends
How engagements work
Most clients start with a short discovery sprint: a fixed-scope dive into your data and operations that ends with a delivered roadmap and quantified opportunities. From there, ongoing work is sold as dedicated days per month, not hourly meters. Every engagement is quoted flat before work starts.
Why a former food manufacturer
Pratt Advisory is run by Tory Pratt, who spent over a decade building Pratt Standard Cocktail Company from her home kitchen to 1M oz/month in production and 450+ retail accounts across 35+ states, including 53 Whole Foods. She has sat on your side of the table: distributor negotiations, copack decisions, COGS spirals, wholesale pipelines built from nothing. The AI is new. The operating judgment is not.
Proof, not promises
- More than $230K of marketplace commission leakage quantified for a family-owned, multi-location fast-casual restaurant group, with a channel-by-channel migration plan
- An under-served delivery corridor worth over $100K/yr identified in the same data, unlocking a new-location decision
- B2B gifting growth strategy for a 9-location retail platform: 50 researched prospects across 5 verticals and a sized market-entry plan
Full case studies are on the work page.
Common questions
- What is a fractional operations consultant?
- A senior operator who works inside your business a set number of days per month instead of as a full-time hire. You get executive-level operations and sales leadership at a fraction of a full-time cost, and the engagement scales up or down with your needs.
- How is this different from a traditional consultant?
- Traditional consultants deliver recommendations and leave. Pratt Advisory builds and runs the systems: the pipeline tracker gets built, the outreach gets drafted, the margin model runs on your real data every month. You keep everything after the engagement ends.
- Do you only work with food & beverage businesses?
- Food & beverage is the specialty: restaurants, manufacturers, catering operations, and maker platforms. The founder built and scaled a food manufacturer herself, so the operating patterns are first-hand. Adjacent businesses with similar operations are welcome to reach out.
- Do you work outside Washington, DC?
- Yes. Pratt Advisory is based in Washington, DC and works with DMV clients in person, but most of the work runs remotely and clients elsewhere in the US work the same way.
- Where does AI fit in?
- AI does the repetitive work: drafting, reconciling, reporting, data pulls. That means a fractional day goes to decisions and relationships instead of spreadsheet assembly, and the systems keep running between visits. A human always approves anything customer-facing.